Marketing 4

Description

This course teaches the fundamentals of marketing. Although marketing's importance is widely recognized, few can clearly define what marketing is. Marketing influences human psychology to enable entities—such as profit-making companies, non-profits, governments, and individuals—to gain financial and other benefits. Misuse of marketing raises significant social and ethical issues. Conversely, excellent marketing positively impacts all stakeholders, including entities, targets (consumers, customers, residents), and society. The course covers fundamental marketing terms, concepts, and theories to foster a correct understanding of marketing principles. Objectives include gaining a correct understanding of marketing fundamentals and developing the ability to select appropriate concepts, frameworks, and theories to explore solutions from a marketing perspective.