Essentials of Marketing

Description

Introduces students to the entire breadth of marketing activities, with emphasis given to applying the marketing management process. This process includes the creation, communication, and delivery of value to customers, and the ongoing management of customer relationships. Assessment Information: Final exam: 25% Assignments: 20% Field experience: % Portfolio: % Midterm exams: 25% Team case analysis and Practicum: % Class participation: 5% presentation: 25% Quizzes/tests: % Lab work: % Shop work: % Total: 100% Details (if necessary): Grading System: Letter Grades Credit/No Credit Equivalent or Related Courses: (If offered in the previous five years, antirequisite