BUSINESS RESEARCH PROJECT

Description

The module provides the opportunity for students to undertake a substantial piece of work in the field of their study, using skills drawn from the undergraduate programme. The business research project is based upon secondary data sources taken from books, journals, corporate websites, and reports from government and other agencies. Indicative content includes: Research question formulation Contextual & theoretical background Methodology (quantitative or qualitative) Analysis & discussion (primary or secondary data) Conclusion and research implications to conduct an independent piece of research; to select, define and focus upon a contemporary business issue; to provide managerial recommendations and logical conclusions Attributes Developed 001 Formulate and justify a suitable business research topic relevant to their degree studies. KC 002 Conduct a comprehensive review of existing literature to identify and justify key questions and relevant theoretical concepts KC 003 Analyse, evaluate and interpret data to draw valid conclusions CPT 004 Communicate written findings in a clear and effective way PT