IBML Masters Dissertation - Marketing

Description

Overview: A dissertation begins with you setting a topic of study which relates to an area of marketing that is of interest to you. You conduct a literature review of the area, identify aspects of the subject which require further investigation, and produce a set of formal research objectives. From these, you deduce the appropriate research methods, which will normally but not necessarily include some live fieldwork. The outcome is a set of findings, which you compare with the research objectives to come to the conclusions/recommendations of your study. The structure of the dissertation reflects this with chapters devoted to each. Syllabus: The full dissertation handbook will be available in Semester 1. Assessment: Assessment will be via submission of dissertation worth 100%