Digitalisation and Business

Description

The course will focus on the following topics: The meaning of digital business strategy Theory on digital market communication The main factors influencing digital strategy formulation External and internal digital environment. Business and corporate strategies The Internet and buying behavior Strategic decision making for managers. Relationship management in the digital age The connection of the Internet to marketing planning Customer engagement and social media A mixture of lectures, student presentations, case work, self-study, preparation of synopsis in groups and guest lectures.