Essentials of Marketing

Description

In this module you will learn the fundamental concepts of marketing. You will be able to evaluate macro and micro environmental factors that impact marketing decisions, learn how consumers make decisions when purchasing products and services, and be able to analyse the elements of the marketing mix of products and services as well as analyse segmentation, targeting and positioning strategies that organisations utilise. You will also be introduced to ethics in marketing. Teaching methods: Lectures, Tutorials, Independent Study Assessment: Course work