Digital Business and Marketing

Description

This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet-based marketing. Topics include: internet business models, online consumer behaviour, the nature of social interaction and its effect on marketing, analytics, web design, and Search Engine Marketing. Teaching Period: 27 July 2026 to 25 October 2026 Assessment Information: Description Timing Percentage Group assignment (groups of 3-4) 5000 words Week 10 40% Group presentation (groups of 3-4) 15 minutes Throughout the semester 10% End of semester examination 2 hours During the examination period 50%