International Strategic Management

Description

Module summary: This module examines how companies formulate and implement strategic decisions in an international context. Objectives: This module is designed to enable students to apply their learning across the programme in an integrative manner to the understanding of how companies design, implement and manage international strategies. Learning outcomes: On successful completion of this module students will be able to critically evaluate: 1. Strategic choices available to organisations; 2. The nature of strategic problems and the role of the entire organisation in providing integrated solutions; 3. The influence of national and international markets on a firm's potential for competitive advantage. Skills Outcomes Transferable On successful completion of this module students will be able to: 1. Effectively identify problems and recommend an alternative course of action to deal with the complex conceptual problems faced by top managers; 2. Communicate effectively in writing; 3. Contribute to effective performance within a team environment; 4. Conduct effective oral presentations; 5. Exercise self-reflection and criticality to diversity in terms of people, cultures, business and management issues. Syllabus: The Strategy Process - What is strategy? And does it matter? Strategy Analysis - What are firms in business for? The issue of organisational purpose; Is the shareholder king? - Market analysis; Generating insights from market research - Are all industries equally attractive? Industry analysis, industry development and disruption - Competing to succeed I: positioning and strategic choices - Competing to succeed II: generating a sustainable competitive advantage Strategic Direction and Firm Performance - Generating growth for the future: limited vs. substantive growth strategies and their impact on firm performance - Do diversification strategies and mergers and acquisitions enhance firm performance? - Do internationalisation strategies enhance firm performance? - Global challengers from emerging countries: challenges and opportunities Teaching Methods: Delivery type Number Length hours Student hours Workshop 5 2 10 Lecture 11 2 22 Private study hours 168 Total Contact hours 32 Total hours (100hr per 10 credits) 200 Private study: This could include a variety of activities, such as reading, watching videos, question practice and exam preparation. Opportunities for Formative Feedback: Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module. Methods of Assessment: Coursework Assessment type Notes % of formal assessment Presentation Group Presentation based on an online strategy simulation game 30 Assignment 3,000 words (individual) 70 Total percentage (Assessment Coursework) 100 The resit for this module will be 100% by 3,000 word assignment.