Managing International Business

Description

Module summary: Success in international business requires quick and effective decision-taking in an environment characterised by complexity, uncertainty and variety. The module imparts an understanding of the theory and practice of management in such a setting, placing particular emphasis on those complicating issues not found in a one-country business context. The module is therefore concerned with understanding the nature and organisation of the international firm and how decisions are made about the activity to be internationalised; what marketing strategies to adopt; how to raise finance internationally; how to manage human resource, suppliers and contractors. The module also explores how to select and manage international joint ventures, alliances with foreign firms and cross-border mergers and acquisitions. Objectives: This module builds upon LUBS1140 Principles of International Business by examining the principles and issues that underpin the management of firms engaged in international business from both a theoretical and practical standpoint. The aim of this module is to comprehend the principal factors governing the management of international business. The module gives a basic understanding of functional management, and also discusses other key aspects in the management of internal structure and external partners. Learning outcomes: On successful completion of this module students will be able to identify and evaluate the key aspects of management used in international business context, particularly: - the nature of international firms, their organisation, and structure - the main characteristics of the various international marketing strategies available to firms and the principles which govern the selection of the appropriate service method - the capital structure and sources from where finance can be raised by multinational enterprises - different kinds of risks faced by firms engaged in international business and how they can be managed - key aspects of the HQ-subsidiary relationships, internal communication across border, and international human resource management - how international contracts and negotiations are executed - how supplies, logistics and production are managed by multinational enterprises Syllabus: Indicative content: The nature of international firms, their organisation and structure; Internationalisation decisions; International marketing strategies; Raising finance internationally; Managing human resources, suppliers and contractors; Selecting and managing international joint ventures, alliances with foreign firms and cross-border mergers and acquisitions. Teaching Methods: Delivery type Number Length hours Student hours Lecture 11 2 22 Seminar 10 1 10 Private study hours 168 Total Contact hours 32 Total hours (100hr per 10 credits) 200 Private study: This could include a variety of activities, such as reading, watching videos, question practice and exam preparation. Opportunities for Formative Feedback: Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module. Methods of Assessment: Coursework Assessment type Notes % of formal assessment Group Project 3,000 word Group report (approx. 5 students per group) 30 Total percentage (Assessment Coursework) 30 Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated Exams Exam type Exam duration % of formal assessment Standard exam (closed essays, MCQs etc) 2.0 Hrs 0 Mins 70 Total percentage (Assessment Exams) 70 The resit for this module will be 100% by 3hr examination.