Cross-Cultural Consumer Behaviour

Description

Consumption is so prevalent that we often overlook its importance in shaping our lives. This corporate-linked elective module adopts psychological, cross-cultural, technological, and economic approaches to better analyze consumer behavior and explores implications for individual consumers, organizational consumers, and marketers. Besides learning theories and concepts through consumer research, this elective requires students to spend time at a company during teaching weeks and to present their weekly work to key corporate stakeholders.