Contemporary Issues of International Business and Strategic Management

Description

Contents: The module explores the dynamic and complex landscape of international business, focusing on the contemporary challenges, trends, and opportunities that shape global markets. Students will critically examine how economic, political, social, technological, and environmental factors impact the operations of multinational enterprises and, specifically, their interactions with diverse cultural and regulatory environments in the countries where they operate. The module employs an analytical framework that examines businesses from both external and internal perspectives. From an external perspective, the environment is shaped by formal and informal institutions that define the rules of the game. In contrast, the internal perspective focuses on the quality of resources and capabilities possessed by a multinational corporation. By applying institutional and resource-based analytical frameworks, students will develop a comprehensive understanding of the strategic challenges businesses encounter. This framework is used to explore key issues such as free trade agreements and trade wars, supply networks and production allocation, tax planning, digital transformation, and engagement with stakeholders. These topics are brought to life through real-world examples, with a primary focus on Central and Eastern Europe and the BRICS economies. To improve the learning, the module also covers the fundamentals of financial reporting and business intelligence, equipping students with essential tools for practical application. By the end of the module, students will have obtained an analytical understanding of international business, providing a robust platform for further study and application in advanced coursework or professional contexts. Teaching delivery: The module is based on three contact hours per week: two-hour lecture and one-hour tutorial.   Indicative topics: 1.    Introduction to international business 2.    Institution-based view 3.    FDI and government 4.    Trade policy and trade wars 5.    Corporate social responsibility 6.    Resource-based view 7.    Supply and production allocation 8.    International tax planning 9.    Digital transformation 10.    Global strategy and human resources   Module aims: This module aims to provide students with a strong understanding of key concepts in international business operations and development. It encourages critical examination of global business trends and challenges, helping students analyse strategic decisions made by multinational enterprises. By exploring real-world case studies and theoretical frameworks, students will develop the analytical skills needed to assess international business strategies.