International Marketing
Description
EPPM3423 International Marketing 3 This course aims to provide knowledge on international marketing. Theories, concepts and issues of international marketing will be discussed. A decision-oriented approach will be emphasized during the discussion of marketing concepts and strategies. Key topics include the international marketing environment, the assessment of marketing opportunities in global markets, and the development and management of marketing mix activities at the international level. The learning in this course emphasizes critical market analysis to identify international marketing opportunities and develop international marketing strategies.
Preview the 5 closest equivalencies already indexed in our system
EPPM3423 has possible credit equivalents including BUST10104 at The University of Edinburgh.