Strategic Marketing Insights

Description

Marketing Intelligence and Planning builds upon theories and concepts in marketing (introduced in the first-year business courses and second-year marketing course), providing for a more specific and applied study of marketing intelligence, planning and strategy. The course will provide students with a broad understanding of strategic analysis and planning, and an appreciation for the extensive scope of marketing data and intelligence. Further, students will learn about the various theoretical and practical tools and frameworks used to gather and appraise marketing intelligence, develop and implement strategies, and evaluate and control performance metrics. Assessment Information: Written Exam 0%, Coursework 100%, Practical Exam 0%