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E-Business Management and Web Analytics

UndergraduateInformation Systems, Business Statistics and Operations Management
Credits3
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Semester offeredN/A
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Last updated8 months ago

Description

This course introduces the fundamental concepts and technologies of e-commerce and e-business management. Topics include e-business models, e-business infrastructure, e-security, e-marketing, e-payment methods, web development, web analytics, and social media analytics.

Course outline
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