From Analytics to Action

Description

The role of data analysis projects in different organizational contexts. Challenges in connection with the implementation of data analysis projects in companies. Different types of data visualization and strategies for their use. Different theories about data and the effects of data analysis on markets and organizations. Involvement of stakeholders in analyses of data. Assessment of the business value of data projects. Discussion of data quality issues. Typical data analysis process models. Technological challenges. Analysis of actors. Data analysis strategy. Discussions, articles and mini-cases will give participants the opportunity to discuss individual aspects of management challenges and solutions. Within a project based on a case study, participants will apply their knowledge in a team and deliver solutions.