Foundations of Marketing

Description

This introductory marketing course covers essential frameworks, processes, and systems that help students understand how marketing operates within organizations. Students will develop analytical capabilities, decision-making skills and customer centric plans that drive sustainable impact for customers. This course will help students to understand how marketing is evolving in a digital and increasingly AI driven world. Students will be required to reflect on how marketing plans are adapted to meet the diverse needs of business and consumers markets. Requirements: This course is restricted to students enrolled in the 2nd yr or greater of their program, excludes Commerce/CIB. EXCLUSIONS: No more than one course from COMM 231 or COMM 631 No more than 6.0 units from any COMM 200 -level course. Course Equivalencies: COMM131/231/631 Course Learning Outcomes: - Identify key marketing concepts and their applications within organization by analyzing various frameworks/models, processes and systems. - Apply marketing theories to develop effective strategies for real‐world scenarios by completing case study assignments. - Analyze the influence of ethical considerations and diverse perspectives on marketing decisions by reflecting on learning activities and case studies. - Create points of view on how marketing is evolving in a digital and AI driven world to clearly communicate key concepts and insights related to marketing principles, application and how marketing is evolving. Assessment/Exam Context: Course assessment and examinations vary by course; Queen's notes that eligible exchange students whose first language is not English may receive extra final-exam time. Exchange Registration Note: Arts and Science courses are open to exchange students subject to prerequisites and space. Most courses should be in Arts and Science; other faculties may be limited. Education, Medicine, and Nursing are not open to incoming exchange enrolment.