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Brand Strategy and Management

Faculty of Interdisciplinary StudiesDepartment of Public Finance and Taxation
Credits2
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Semester offeredN/A
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Last updated4 months ago

Description

Teaching Objectives: To survive in the commercial market, brand strategy and management is undoubtedly one of the important intangible capabilities of enterprises. This course aims to increase students’ brand knowledge and strategic management capability. Teaching Content: Lectures, case analysis, industry expert seminars, classroom discussions. Grading: 50% regular performance (including attendance, classroom discussion, class attitude, and individual assignments), case analysis and industry expert report 50% (the above distribution may be adjusted based on actual execution). Required textbooks and references: Strategic Brand and Management by Keller and Swaminathan, Fifth edition, Global edition, Huatai Culture; journal articles.

Course outline
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M0I17460 has possible credit equivalents including BMKT 316 at Capilano University.

CourseUniversityQwest Score
BMKT 316
Branding and Innovation
Capilano University78
BMKT 365
Marketing Strategies and Decisions
Capilano University77
BADM 470
Business Policy and Strategy
Capilano University77
BMKT 161
Introduction to Marketing
Capilano University76
BADM 204
Introduction to Strategic Management
Capilano University76