Overseas Market Entry Strategies
Translated from KoreanDescription
Teaching Objectives: 1. Study corporate internationalization strategies 2. Analyze corporate overseas entry strategies 3. Guest speeches by senior managers of multinational corporations 4. Case analysis of overseas entry modes of multinational corporations or industries. Teaching Content: 1. Teacher-led study of academic papers on corporate internationalization strategies and overseas entry strategies 2. Guest speeches by senior managers of multinational corporations 3. Teacher-led study of case studies on overseas entry modes of multinational corporations or industries 4. Student presentations on topics related to corporate internationalization strategies and overseas entry strategies. Grading: 1. Class participation: 30% 2. Midterm exam: 30% 3. Final report: 40%. Required textbooks and references: Academic papers, industry research reports.
Preview the 5 closest equivalencies already indexed in our system
M0I17310 has possible credit equivalents including D0Q06A at KU Leuven.