Multivariate Analysis

Description

Teaching Objectives: In the process of conducting research, aside from collecting and reading a large amount of relevant literature, how to choose appropriate statistical analysis methods based on research objectives for quantitative data is key to achieving a successful study! This course will categorize common research topics and introduce the statistical methods and corresponding operational processes that should be adopted according to the construction of problems and the attributes of variables, guiding students to interpret the final report outputs in detail. Teaching Content: Part One: Basic SPSS operations and questionnaire data processing; Part Two: Pre-test questionnaire analysis process and operations; Part Three: Formal questionnaire data analysis and application of statistical methods. Grading: Midterm report: 50%, Final report: 50%. Required textbooks and references: Xiao Wenlong, Introduction to Statistical Analysis and Applications, 2/e, Qifeng; Wu Minglong, Practical Learning of SPSS Statistical Applications: Questionnaire Analysis and Applied Statistics, Yixu; Wu Minglong, SPSS Operations and Applications: Practical Questionnaire Statistical Analysis, 2/e, Wunan; Yang Shiying, SPSS 26 Statistical Analysis Selected Teaching Materials, First Edition, Qifeng.