Public Relations Writing

Description

The course is designed to teach students to write effectively, think critically, and scan the environment for audience perceptions and market changes that affect the reputation of a corporation or person. Students Jearn how to conduct public relations research, listen to different stakeholders, understand issues in the macro-environment, develop newsworthy messages, write effectively and pitch persuasively to the media. Course Content Corporate reputation management basics. Organizational storytelling. Social listening strategies. Client and media pitches. Media relations essentials.