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International Marketing Management.

Desautels Faculty ManagementMarketing
Credits3
·
Semester offeredSemester 1 (Fall), Semester 2 (Winter)
·
Last updated3 months ago

Description

Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

Course outline
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