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Consumer Behaviour.

Desautels Faculty ManagementMarketing
Credits3
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Semester offeredSemester 1 (Fall), Semester 2 (Winter), Summer
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Last updated3 months ago

Description

A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

Course outline
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