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Marketing Research.

Desautels Faculty ManagementMarketing
Credits3
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Semester offeredSemester 1 (Fall), Semester 2 (Winter)
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Last updated3 months ago

Description

Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

Course outline
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