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Marketing Principles and Applications

School of Continuing StudiesDepartment of Global & Strategic Comm.
Credits3
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Semester offeredSemester 1 (Fall), Semester 2 (Winter), Summer
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Last updated3 months ago

Description

Covers the different aspects of marketing operations the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

Course outline
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CMR2 542 has possible credit equivalents including 6012B0503Y at University of Amsterdam.

CourseUniversityQwest Score
6012B0503Y
Marketing in a Global Business World
University of Amsterdam80
MSIN0311
Principles of Marketing
University College London73
GBSH0051
Principles of Marketing
University College London73
BNAD303
Marketing Principles, Concepts and Tools
University of Arizona72
MKT1705C
Principles of Marketing
National University of Singapore72