Understanding Customer Behaviour
Laurea University of Applied SciencesDegree Programme In Business Management, Daytime Studies, S26, Leppävaara
Description
The student is able to - define the factors that underlie customer actions, feelings and judgment processes - describe purchasing decisions from the perspective of the individual and the organization* - analyze patterns and trends in customer behavior *The verb 'understand' has been replaced effective 1st of August 2024.
Course outline
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R0230 has possible credit equivalents including BMKT 364 at Capilano University.