Digital Marketing
Faculty of Interdisciplinary StudiesSocial Sciences and Education
Description
Upon completion of this course, the student is able to: describe the characteristics of digital marketing applications for companies and organizations; describe and explain the opportunities of digital marketing for internal and external communication in companies and organizations; describe and explain the stakeholder system(s) of digital marketing and how these affect their evolutions; critically reflect on concepts related to digital marketing;; critically analyze digital marketing practices. These aims are communicated to the students at the beginning of the academic year.
Course outline
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S0F11B has possible credit equivalents including MRK-2109 at Laval University.