Communication Management

Description

Throughout the lectures, students acquire the following knowledge, skills and attitudes: The student can give an overview of and reflect on the main concepts and theories of public relations and is able to demonstrate how they connect to each other; The student can clarify what strategies have been applied in domains such as crisis communication and 'strategic issues management'; The student has an understanding of the specificity of governmental and not-for-profit communication. At the start of the course, these objectives are communicated to the students.