Entrepreneurship and New Business Development

Description

This course offers a bird's-eye view of the entrepreneurial process, exploring how opportunities are transformed into value-creating economic activities. It aims to enhance understanding of the how, where, when, who, and why behind entrepreneurial initiatives. Upon completion of this course, the student is able to: Explain and illustrate the unique qualities of the entrepreneurial decision-making process; Understand the role that business planning may have on the entrepreneurial process; Understand the significance and dangers of business plan writing; Appreciate the different purposes and audiences for business plans; Evaluate the attractiveness of product and service ideas; Evaluate the feasibility of business models; Retrieve (sufficiently reliable) primary data as input to a business planning process; Apprehend the essential components of effective business plans; Develop and evaluate a sophisticated business plan for an identified or given opportunity; Adequately present a business idea; ERS-related: Critically assess the risks and challenges associated with business growth and development; Apply principles of responsible decision-making to the creation and scaling of a new business plan.