Digital Marketing

Description

Upon completion of this course, the student is able to: Know and understand the key concepts and theories relevant to digital marketing management. Have up-to-date knowledge of digital marketing practice. Have the ability to work well in a multichannel and international setting where many differences across countries affect marketing decisions and strategies. Have the appreciation for his responsibilities to others and to society and be awake to the need for an ethical framework to make decisions. Have the technical and analytical skills to make sound marketing-related decisions. Understand the impact of technology and the Internet on contemporary marketing management. (specific topics on blockchain, internet of things, artificial intelligence, augmented reality, second screen, …) Understand the objectives and tool set of digital marketing and its role in Integrated Marketing Communication Understand and practice state-of-the-art principles of technology marketing Recommend a digital marketing strategy for an organisation. Be able to describe business needs and brief external specialized agencies Evaluate other business models to identify a competitive advantage. ERS Objectives Have the ability and cultural sensitivity to work well in a multichannel and international setting where many differences across countries affect marketing decisions and strategies. Have the appreciation for his responsibilities to others and to society and be awake to the need for an ethical framework to make decisions. Understand and appreciate the impact of data usage in personal identification and be aware of the impact of personal profiling on individual rights and freedoms.