Strategic Management

Description

This course evaluates the following outcomes: The course participant… 1.a analyses the environment in which an organization is active and estimates the influence of environmental factors on the functioning of the organization. 1.b understands basic theories, basic terms and basic concepts of strategic management and uses them to critically evaluate the organizational strategy and make proposals to adjust the latter. 1.c uses the analysis of a (business) economic problem to develop and propose a solution in line with the organizational strategy. 2.a understands basic theories, basic terms, and basic concepts of each management domain, in particular with respect to the financial, operational, commercial and organizational activities, and can apply them when solving business problems. 2.c understands and substantiates the critical importance of each management domain for a successful organization and the coherence with other management domains. 2.d within the different management domains, develops proposals for the implementation of a certain organizational strategy, critically analyses the consequences of them and, based on this analysis, formulates proposals to adjust the organizational strategy. 3.a detects the impact of regional, national and international environmental factors on corporate policies and estimates the complexity of operating in an international environment when putting together a strategy. More information Strategic management analyses how company performance is driven by the industry and the broader environment of a company as well as by how a company competes in this environment. After taking this course, students are expected to be able to independently interpret and criticize strategic decisions made by companies. The student masters the different theoretical concepts and frameworks discussed in class and is able to integrate and synthesize them while taking strategic decisions. Moreover, the student can apply these frameworks to real world examples. In particular, the student can identify those factors which are critical for the success of the company.