Sports Marketing

Description

This course evaluates the following outcomes: The course participant… 1.a analyses the environment in which an organisation is active and estimates the influence of environmental factors on the functioning of the organisation. 2.l formulates and evaluates critically the objectives and tools of a marketing planning and strategy. 2.m analyses the impact of marketing decisions on the level of the market, the organisation and the consumer. 3.a detects the impact of regional, national and international environmental factors on corporate policies and estimates the complexity of operating in an international environment when putting together a strategy. 4.c analyses the functioning of organisations and markets in relation to society and its actors. 4.d uses disciplinary scientific knowledge to solve business economic problems. Formulates and implements an ecological, economical and socially sustainable strategy and tactics for sponsoring brands and right holders and discusses the sustainability of cases in the different sponsorship waves. More information In this course, students get acknowledged with key concepts of sports marketing and sports sponsorship. They learn to integrate buying and selling sports sponsorship in a strategic way and analyze the conversational, experiential and pay back effects. Students can approach the effectiveness of sports sponsorship and explain termination of sports sponsorship. At the end of this course the student is able to: integrate sports, marketing and communications apply real world sports business cases to key concepts of sports marketing (1.a, 3.a) apply strategically knowledge concerning stepwise buying and selling sports sponsorship (2.l, 2.m) analyze conversational, experiential and pay back sports sponsorship in sports business capita selecta (3.a) understand strengths and weaknesses of approaching effectiveness of sports sponsorship (4.c, 4.d) explain characteristics of termination of sports sponsorship (4.c)