Language and Business: Analysis and Method

Description

Upon completion of this course, the student: is able to recognise, unsterstand and formulate social, cultural and cognitive processes of meaning formation in an organisational context. can measure and analyse the effect of linguistic strategies. can assess which verbal and non-verbal processes can lead to increased attention, a desired perception and a positive attitude. the student can use (scientific) literature to gain new insights into linguistic strategies. These aims are communicated to the students at the beginning of the academic year.