Marketing Case Analysis (English Lecture) DL

Description

This course enables students to experience how marketing strategies are analyzed and decisions are made in actual management settings through various business case analyses. Students will learn quantitative and qualitative analysis frameworks that form the basis for marketing strategy decisions while conducting a series of case analyses. Topics include market segmentation, targeting, positioning, as well as decisions related to pricing, distribution, and communication. Through this course, students will understand the relationship between marketing and financial performance, and learn that strategic decisions need to respond effectively to changes in market conditions. Ultimately, by taking this course, students focus on developing their business analysis skills and enhancing their capabilities as decision-makers.