Export

Description

Have a comprehensive vision of the different aspects of the export function in a business; MAIN OBJECTIVES Be ready to develop an export strategy; Be aware of consequences and risks of an export strategy for the business Be able to assure the management of the export function in a food-processing company, SKILLS DEVELOPED an agricultural supplies business, or, more generally, any company that would like to develop an export business. Diagnosis and strategy (Study and choice of markets, prospecting, organization and sales offer) Tools and techniques (transportation of goods, customs, calculation of a sale price CONTENT export, international sale contract) Financing and risk management (reassurance of payments, documentary credit, cover (blanket) of the foreign exchange risk) Individual written work (30%) EVALUATION Practical study in group (50%) Oral group presentation of their export project (20%) Lecture: Introduction; Important Trade milestones; Recent evolution of international Session 1 Trade; Regional Trade agreements; Why do companies expand overseas? Why is export complex? How to target a market (4h) Lecture: Marketing; Marketing research; Marketing planning; Marketing segmentation; Session 2 Marketing mix; Promotion; Business planning; Some tools (SMART, SWOT, PESTEL); Marketing plan; Case study; Data collection (4h) Lecture: Ensure the presence of products on the market; Entry strategies; Various ways Session 3 to implant in the targeted country (licensing, foreign direct investment, etc.) (4h) Lecture: Building commercial policy; Exporting; Product; Exporting cost, pricing and sale; Session 4 promotion; Countertrade, International contracts (4h) Lecture: WTO and regulation of international trade; Dispute settlement; world events Session 5 and their consequences on business: how to prevent issues and adapt the business (4h) Lecture: Transport and logistics; Infrastructures; Terms of Trade = Incoterms, International Session 6 ocean, air, land and multi-modal transportation; Packaging for export (4h) PROGRAM Lecture: International logistics security; Documentation and customs procedures; Session 7 Custom clearance; Payment; Basic business finance; Finance for international Trade; Terms of payment (4h) Lecture: Currency of payment; Managing transaction risks; International commercial Session 8 documents; International Insurance; Visit and comments of website on main international trade actors (International Chamber of Commerce, etc) (4h) Lecture: Using international logistics for competitive advantage; suppliers and support Session 9 organization; exchange and questions about the full course; Preparation of the week-long project (4h) Group work: the students will be asked to prepare a full project of export of a product Week-long project overseas, with the description of all steps, from the decision to export to the delivery of the products and their payment, and with costs impact (35h)