Digital strategy & Digital Marketing

Description

Understanding, defining, and developing a 360 marketing strategy requires the acquisition of new skills, specific tools and essential reflexes. The idea is to identify and decrypt all the levers of digital marketing to be able to activate them in a relevant way according to the objectives of the company. The idea is to identify and decrypt all the levers (/ tools) of digital marketing so the firm can employ them in line with the company objectives. This course will allow all the students to gain a clear and a precise understanding of the specific vocabulary used in "digital marketing".