THE FUTURE OF HEALTHCARE: BUSINESS CASE STUDIES

Description

This challenge explores the evolving landscape of healthcare through the lens of business strategy and innovation. Through a combination of lectures, case studies, group activities, and discussions, students will explore the challenges and opportunities in the healthcare industry, focusing on technological advancements, policy changes, and market dynamics. The workshop aims to equip students with the knowledge and skills to navigate and impact the future of healthcare. Day 1 focuses on theoretical foundations in the morning, covering key trends, technological innovations, and regulatory impacts. In the afternoon, students immerse in a realistic prospective healthcare scenario to identify challenges and opportunities, beginning their business case reflection. Day 2 is dedicated to developing and refining the business case, with groups of 4-5 students crafting comprehensive strategic plans. The workshop concludes with group presentations and feedback sessions, fostering critical thinking, strategic planning, and effective communication skills essential for potential future healthcare leaders. Thèmes clés / Key Topics: Healthcare, Prospective, Innovation, Strategy Organisation du challenge – plan détaillé / Challenge organization - detailed outline: Day 1: Theoretical Foundations and Scenario Immersion Morning: Theoretical Foundations We will delve into two main sets of topics to provide a comprehensive understanding of the future of healthcare. The first set of topics includes an overview of the current healthcare landscape, major trends shaping the future of healthcare such as advancements in technology, evolving policies, and demographic shifts, as well as identifying key challenges and opportunities within the healthcare business sector. The second set of topics focuses on specific technological innovations, including the roles of artificial intelligence, big data, and telemedicine in transforming healthcare. We will also examine the impact of healthcare policies and regulations on business strategies and explore various financial models and investment opportunities within the healthcare industry. This holistic approach ensures participants gain both a broad perspective and detailed insights into the dynamic field of healthcare. Afternoon: Immersion in a Prospective Scenario & Beginning the Reflection for the Business Case Each team (of 4-5 students) will explore a detailed, forward-looking healthcare scenario that highlights key issues and challenges, with an initial brainstorming and discussion. This immersive activity will set the stage for the reflection process required to develop a business case. Groups will engage in in-depth work on the assigned scenario, identifying key problems and opportunities, and developing initial strategic ideas and solutions. The teacher will provide ongoing guidance and feedback to each group, ensuring a focused and productive reflection process. The preparation phase will conclude with each group outlining their business case, which they will further develop and present on Day 2. Each group will have to develop a product or service that addresses a major health issue in their scenario. Day 2: Business Case Development and Presentation On Day 2 of the workshop, participants will focus on Business Case Development and Presentation. Groups will continue to develop their business cases, emphasizing the creation of a comprehensive strategic plan that incorporates business models, policy impacts, and technological innovations. The teacher will provide ongoing support and feedback to ensure the development process is on track. Groups will prepare their presentation materials, including slides and handouts, and rehearse their presentations. This structured approach ensures that each group is well-prepared to present their strategic solutions effectively. At the end of the day, student will be evaluated by oral presentations and a knowledge assessment questionnaire. Contenus ESG / ESG-related content (Environmental – Social – Governance): Environmental-r elated content Social-relat ed content Governance-re lated content 2. Moderate content 4. Extensive content 2. Moderate content Assessment Information: Pondération dans Outils / support / mode d’évaluation Durée et format la notation finale Tool/method of evaluation Duration Weight in the final grading Knowledge assessment questionnaire 30 min, Student 30% Business case: filled template quality 4h, Group 30% Business case: oral presentation 15 min, Group 40% Précisions complémentaires / Additional details: You will be evaluated on: - Knowledge assessment - Key takeaways from Day 1 theoretical teachings - Business Case Development - Comprehensive and well-structured business case development. - Incorporation of theoretical concepts, financial models, policy impacts, and technological innovations. - Clear identification of key issues, strategic solutions, and implementation plans. - Quality of the oral presentation, communication skills.