Communication Management

Description

Learning outcomes: Upon successful completion of this module, students will be able to Knowledge and content • Understand and explain basic concepts, tasks, and functions of Communication Management (external and internal PR as well as communication, press, and media work) both externally and internally in a digitalized environment; • Explain processes and strategies of Communication Management; • Know, understand, and present the variety of instruments for corporate communication; • Understand and describe Austria's media landscape with figures, data, and facts; Skills • Analyze companies and their Communication Management or develop ideas for corporate Communication Management; • Explain and discuss national and international media platforms, companies, and networks; • Know various communication instruments in a digitalized media world and select them appropriately for measures; • Design communication strategies and structure, explain, and justify the use of various media as communication platforms. Competences (focus on knowledge and skills) Performance assessment: Written exam, group project results (case study)