Qualitative Research in Marketing

Description

Practical information Course ID: FEB13104 Credits: 4 EC Instruction language: English Registration procedure: Via OSIRIS Secretariat: Support Office Business Economics, E2-28, 010-4081200, office.be@ese.eur.nl Course description Content: This course introduces students to various qualitative research approaches applied across various contexts and topics. You will learn about data collection, analysis and interpretation in qualitative research. In this course theory and hands-on practical experience will be blended to provide students with a good basic understanding to work on their own qualitative research project(s). Learning goals: - The course objectives are for students to (1) understand qualitative research methods and their underlying philosophical assumptions (in contrast to quantitative research), (2) learn how to plan and report qualitative research projects, (3) learn techniques to collect and analyze qualitative data with focus on (in-depth) interviews and observation, (4) be able to collect qualitative data, analyze the data and report a qualitative research project. Extra: Course participation requirement To participate in this course you need to be able to physically come to campus for the duration of the course. You may miss 1 lecture and are required to be present for the final presentation. This is necessary to be able to meet the requirements of the assignments. Hence, do not choose this course if you are unable to come to campus for (part of the) course, for example because you are abroad. You will not be able to successfully complete the assignment which means that you cannot pass the course. Entrance requirements Entrance requirements course enrolment: You must meet the following requirements Enrolled for one of the following degree programmes BSc2 Econometrics ECON-DIV Econometrics and Operations Research Economics and Business Economics International Bachelor Econometrics and Operations Research International Bachelor Economics and Business Economics Period Enrolment periods: Enrolment period: 1 December 2025 until 16 January 2026 23:59 Unenrolment: until 16 January 2026 23:59 Period of education: 29 december 2025 until 28 februari 2026 Assessment Assessment requirements: To participate in this course you need to be able to physically come to campus for the duration of the course. You may miss 1 lecture and are required to be present for the final presentation. Assessments (result in OSIRIS): Test weight: 100