Impact marketing

Description

This marketing course links the different levels of decision-making within a company to marketing decisions (link between mission, choice of strategic areas of activity, general strategy, marketing strategy, operational marketing). It then details the nature and content of decisions at the strategic level of marketing. Next, it defines the main quantitative indicators in analytical marketing. Finally, it establishes the link between analytical marketing metrics and strategic marketing decisions. 40% continuous assessment / 60% final exam Learning outcomes Using quantitative indicators and understanding the components of strategic decisions are necessary for defining strategic recommendations in marketing. Understand the link between marketing decisions and general business decisions. And formulate recommendations that are consistent with all of these dimensions. Formulate recommendations by articulating numerical indicators, general company strategy, and marketing strategy.