Marketing & Media Action Plan

Description

This session covers strategies related to communication, media planning, and pricing strategies: the role of advertising on consumer attitude; rhetorical figures used in advertising; attention to polysemy; communication plan; media planning; pricing strategies in marketing, advantages and risks. 40% continuous assessment / 60% final exam. Learning objectives: Know how to build a communication plan and pricing strategy; appreciate the marketing value of the creative work of the communication agency; appreciate the recommendations and practices of negotiators in value creation; master the fundamentals of advertising persuasion and pricing strategy.