Digital communication (social networks)

Description

The course is designed to enable students to master the use of social networks for professional and creative purposes, with a particular emphasis on the creation of quality video content. Learners will explore the main social platforms, learn to develop content strategies, and acquire editing skills. Through practical projects and exercices, students will be able to produce engaging and effective videos for a variety of social platforms. 40% continuous assessment / 60% final exam Learning outcomes Understand the fundamental concepts of digital marketing and online communication. Learn how to design and implement digital communication strategies. Master digital tools and platforms (social networks, SEO, SEA, email marketing, etc.). Know how to measure the impact and return on investment of digital