Product Development & Innovation

Description

New product development is a critical capability, driving a company’s growth and competitive advantages. While most companies acknowledge the importance of innovation, many companies struggle to do it effectively. Through a combination of class discussion, real-world case analysis and project applications, this course is designed to provide you with concepts, methods, and tools to carry out a new product development (incorporating both quantitative and qualitative perspectives) and to manage the process from a marketing perspective. Upon completion of the course, you will know how to appreciate the importance of design thinking in the product development process . You will understand the importance of integrating sustainability principles into the new product development and innovation life-cycle. You will learn how to apply the concepts, methods, and tools necessary for new product development through case examples and project work, design, evaluate, and test new product concepts and plan for the product launch.