International Destination Marketing

Description

Students will learn and apply destination marketing and management knowledge in an international context. This will involve understanding the impact of changing market conditions and competitive pressures and being able to develop strategies and plans to capitalize on opportunities. International case studies will provide the students with a broad overview of current examples of effective destination marketing and management. Weekly Hours Pattern: (4,0,0) Course Length: 15 weeks Prerequisites: 60 credits of 100-level or higher coursework including TOUR 112 or BMKT 161 or BMKT 203 Assessment/Exam Context: Assessment, exams, and grading vary by course; CapU uses a letter grade system for GPA. Exchange Registration Note: Incoming exchange course registration requires pre-approval through CapU's Exchange Student Course Approval Form. Exchange students can usually take courses in approved programs, while specific courses outside those programs are limited and seat approval is not guaranteed.