Social Media Marketing

Description

The course explores new marketing and technology trends and provides a broad overview of key social media strategies, tactics, metrics and tools. It is grounded both in theory and practice, and the students will be required to participate in social networks, forums, virtual worlds, blogs and micro-blogs, applying social media tactics within an overall marketing strategy. Students will also be expected to reflect, discuss and share through peer to peer teaching, their learning from application based activities as well as readings from industry leaders. Weekly Hours Pattern: (4,0,0) Course Length: 15 weeks Prerequisites: 45 credits of 100-level or higher coursework; OR 6 NABU credits and CMNS 305 Assessment/Exam Context: Assessment, exams, and grading vary by course; CapU uses a letter grade system for GPA. Exchange Registration Note: Incoming exchange course registration requires pre-approval through CapU's Exchange Student Course Approval Form. Exchange students can usually take courses in approved programs, while specific courses outside those programs are limited and seat approval is not guaranteed.