Marketing Research

Description

An introductory course indicating how to make the most out of marketing research. Through the practical applications of a research project, students will learn the elements of research design, basic methods of collecting data, analysis and reporting. Applications of Canadian and American research will be studied. Weekly Hours Pattern: (4,0,0) Course Length: 15 weeks Prerequisites: [BMKT 203 or BMKT 161] and BADM 210; OR 6 NABU credits and CMNS 305 Assessment/Exam Context: Assessment, exams, and grading vary by course; CapU uses a letter grade system for GPA. Exchange Registration Note: Incoming exchange course registration requires pre-approval through CapU's Exchange Student Course Approval Form. Exchange students can usually take courses in approved programs, while specific courses outside those programs are limited and seat approval is not guaranteed.