Introduction to Marketing

Description

This is an overview course with primary focus on marketing products and services to the ultimate consumer. The student gains insight into the complex and interdependent variables involved in developing successful marketing strategies. The strategic marketing planning process is introduced, along with the specific concepts and principles involved in the four key components of the marketing mix: Product, Price, Place, Promotion. Weekly Hours Pattern: (4,0,0) Course Length: 15 weeks Notes: - BMKT 161 is equivalent to TOUR 112. Duplicate credit will not be granted for this course and TOUR 112. Assessment/Exam Context: Assessment, exams, and grading vary by course; CapU uses a letter grade system for GPA. Exchange Registration Note: Incoming exchange course registration requires pre-approval through CapU's Exchange Student Course Approval Form. Exchange students can usually take courses in approved programs, while specific courses outside those programs are limited and seat approval is not guaranteed.