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Marketing Research

Goodman School of BusinessMarketing
Credits0.5
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Semester offeredSemester 1 (Fall)
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Last updated2 weeks ago

Description

Market research as a managerial tool including scientific method, research and questionnaire design, experimentation, sample selection, data collection and research procedure. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to BBA students approved to the Marketing concentration, General Management concentration and BBE majors until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC, TMGT and combined Business majors. Course Notes: A fieldwork assignment will be required. This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Session Availability: Fall

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MKTG 3P96 has possible credit equivalents including MKTG2005 at Curtin University.

CourseUniversityQwest Score
MKTG2005
Marketing Research
Curtin University73
MRK3414
Marketing Management - RE-SIT EXAM
BI Norwegian Business School73
MRK3561
Marketing Analytics
BI Norwegian Business School73
CB3645
Marketing Research
City University of Hong Kong73
MKT3602
Marketing Research
City University of Hong Kong73