Business Development I

Description

Introduction: This is a practical course where students are taught how to find business ideas, conduct feasibility studies, work on problem solving and idea development. By working in teams the students will by the end of the semester deliver a business plan for an idea of their own choosing and pitch the idea orally in front of an audience. Attendance in lectures and work beyond classes is expected. Course content: Introduction - Business ideas and value proposition - Resources - Team and networking - Business model - Customers and segmentation - Marketing and sales - Key performance indicators - Negotiations - Financials - The business plan - Pitching Learning outcomes - Knowledge: An elementary understanding of the theory of effectual entrepreneurship - An elementary understanding of various ideas, theories and frameworks related to feasibility studies and business development for new ventures Learning outcomes - Skills: Evaluate and conclude about the market potential of a business idea - Gain experience with identifying and contacting relevant stakeholders and acquiring and structuring primary data obtained through interviews; - Gain experience with acquiring secondary data - Gain experience with teamwork and networking - Be able to construct and present a business idea in writing and orally - Be able to write a business plan summarizing findings made through collecting data from primary- and secondary sources - Be able to conceptualize relevant phenomena within entrepreneurship and business development through the application of relevant theory General Competence: During the course, the students will gain real world experience related to the testing and evaluation of business ideas and the idea of starting a new venture. Herein, the ability to critically reflect over market-, societal and financial consequences related to each step of the commercialization process. Communication within each team and towards external stakeholders, trial-and-error in practice and reflection is central to the course. Teaching and learning activities: Classroom activities will consist of lectures and workshops. Between lectures students are expected to organize their own schedule and work on the exam in teams. Emphasis will be placed on attendance and participation. Software tools: No specified computer-based tools are required. Qualifications: Higher Education Entrance Qualification Disclaimer Deviations in teaching and exams may occur if external conditions or unforeseen events call for this. Required prerequisite knowledge: 'ENT 3400 Introduction to Entrepreneurship' or equivalent is recommended Assessments: Assessments Exam category: Submission Form of assessment: Written submission Weight: 60 Grouping: Group/Individual (1 - 5) Duration: 1 Semester(s) Comment: All exams must be passed to obtain a final grade in the course. Exam code: ENT 35017 Grading scale: ECTS Resit: Examination every semester Exam category: Submission Form of assessment: Written submission Weight: 40 Grouping: Individual Duration: 1 Semester(s) Comment: All exams must be passed to obtain a final grade in the course. Exam code: ENT 35018 Grading scale: ECTS Resit: Examination every semester Type of assessment: Ordinary examination All exams must be passed to get a grade in this course. Total weight: 100 Student workload: Activity Duration Comment Teaching 36 Hour(s) Student's own work with learning resources 164 Hour(s) Sum workload: 200 Incoming exchange students at BI Norwegian Business School select courses from BI's official semester-specific exchange course lists. BI defines a full semester as 30 ECTS; bachelor courses are typically 7.5 ECTS each (4 per semester) and master courses are typically 6 ECTS each (5 per semester). Course availability, prerequisites, and timetabling are confirmed via BI's International Office and the Learning Agreement process.